Pre-seed · Confidential · 2026

Haven Home Wellness

Predictive fall prevention for aging adults. Where home feels safe again.

$750K pre-seed 18-month runway Series A ready
01 · The Problem

Falls are the #1 cause of injury death in adults 65+.

1 in 4
seniors fall every year
CDC · 2024
Every 11s
a senior visits the ER for a fall
NCOA · 2024
Every 19m
a senior dies from a fall
CDC WISQARS · 2024
$50B+
annual medical cost of falls
CDC/NCOA · 2024

95% of hip fractures are caused by falls. 25% of seniors who fracture a hip will die within one year. Source: NIH/PMC, Journal of Bone and Mineral Research.

02 · The Opportunity

10,000 baby boomers turn 65 every single day through 2030.

$50B+
TAM — Total senior care & remote monitoring
$1.2B
SAM — U.S. fall prevention market by 2027
~$37M
SOM — Year 3: 7,500 subs + enterprise

Source: U.S. Census Bureau · 2024

03 · The Solution

Before the fall. Not after.

Today's approach · Reactive

  • Responds after the fall has happened
  • Requires the senior to press a button
  • Wearable compliance drops within weeks
  • Binary alerts families tune out
  • Cameras feel like surveillance
  • No prediction. No pattern recognition.

Haven's approach · Predictive

  • Predicts risk before the fall occurs
  • Ambient sensors — nothing to wear or press
  • Passive monitoring with zero compliance burden
  • Contextualized alerts with AI narratives
  • Technology is invisible — home is the hero
  • Longitudinal AI learns each individual's normal
04 · Product architecture

Five proprietary platforms. One ecosystem.

Steadfast
Steadfast
Passive in-home sensor network

The always-on foundation layer.

Stride
Stride
Predictive gait intelligence & AI

The signal layer.

Vigil
Vigil
Computer vision · optional

For highest-risk seniors.

Anchor
Anchor
Matter-compatible smart home hub

The nervous system.

Beacon
Beacon
Family & caregiver dashboard

What families see daily.

Each platform is independently trademarked — a competitive moat single-product companies cannot replicate.

05 · The Customer

Three buyers. One mission.

35–55
The adult child — Primary buyer. Worries daily. Willing to pay for peace of mind. 53M unpaid caregivers in the U.S.
65+
The senior — End user. Values independence. Wants to stay home safely. Technology must be invisible.
B2B
Enterprise — Senior living, home health, Medicare Advantage plans. Pays for outcomes, not features.

Source: AARP/NAC Caregiving in the U.S. · 2024

06 · Revenue model

Transparent math. Real assumptions.

Free
$0/mo
Onboarding + weekly summary
Essential
$29.99/mo
Steadfast + Beacon
Premium
$59.99/mo
+ Vigil computer vision
$788K
Year 1 — 2,500 subs · $26.26 ARPU
$4.3M
Year 2 — 7,500 subs · $47.56 ARPU
$12M
Year 3 — 15,000 subs · $66.16 ARPU
07 · Competitive landscape

Haven owns the empty quadrant.

08 · Go-to-market

Start specific. Stay focused. Let the mission pull the market.

1
Months 1–8

The adult child

Meta (Facebook/Instagram) targeting 35–55. "When did you last worry about Mom?" Built-in referral via Beacon sharing.

2
Months 6–14

The senior's trust

Physician referral partnerships. Co-branded Timed Up & Go tool. Agency, not surveillance.

3
Months 12–18+

Enterprise

Senior living operators first. Home health & Medicare Advantage. Five-platform configurability.

09 · The Ask

$750K pre-seed · 18 months of focused execution.

50%
Product development — $375K: AI models, all 5 platforms, mobile app
23%
Customer acquisition — $173K: content, paid digital, PR, referrals
17%
Clinical validation — $128K: physician partners, advisory board
10%
Operations — $75K: legal, IP, compliance

What $750K buys at 18 months

10 · Why now

Three forces converging at the same time.

1
Demographic

The demographic wave

10,000 boomers turn 65 every day through 2030. The market is larger today than yesterday and smaller today than tomorrow.

2
Technology

Technology readiness

Passive radar, computer-vision gait analysis, wearable APIs, and longitudinal AI modeling have all crossed from experimental to deployable.

3
Culture

Cultural permission

COVID permanently shifted how families think about aging parents. The emotional permission to care visibly has never been higher.

The window is open. It won't stay open forever.

11 · Why Haven wins

Mission. Moat. Moment.

The mission

Fall prevention is a cause, not a feature. Products built around genuine human urgency attract passionate early adopters and media.

The architecture

Five trademarked platforms under one brand — a moat that single-product competitors cannot replicate without building from scratch.

The data moat

Every month builds a proprietary multi-stream dataset. Competitors can copy features. They cannot copy longitudinal behavioral data.

The timing

Demographics, technology, and cultural permission have never aligned like this. First mover captures the data advantage permanently.

Exit potential

8–12× revenue · 15–25× pre-seed return. Strategic buyers include UnitedHealth, CVS Health, Humana, medical device companies, consumer health platforms.

12 · Let's talk

Where home feels safe again.

$750K · 18 months · Series A ready. We guarantee a response directly from the founders within 24 hours.

Nick Whitehead, CEO · David A. Taylor, CTO
Haven Home Wellness, Inc. · Delaware C-Corp · Leesburg, VA

Multi-generation family